We all know that it can be dangerous
To judge a book by it cover
Similarly the internet has been
Exploited for numerous scams
Because it can be used to manipulate
Words and images and thereby
To deceive others part of the internet’s
Initial allure was the way live communication
Could take place with a greater
Degree of control than in person
People could assume roles
Project a scripted persona
Or create avatars to shield their true identity
Appearance and personality
The same was true online businesses as well
Nonetheless online usage and technology
Particularly with social media has brought
Transparency and authenticity to the forefront
Yes people can fool you for a while
But the individuals and businesses
Whom clients and customers
Trust provides the three key ingredients
Which essentially comprises their brand
Consistency, Quality and Adaptability
Is a brand new day let’s do things differently
To judge a book by it cover
Similarly the internet has been
Exploited for numerous scams
Because it can be used to manipulate
Words and images and thereby
To deceive others part of the internet’s
Initial allure was the way live communication
Could take place with a greater
Degree of control than in person
People could assume roles
Project a scripted persona
Or create avatars to shield their true identity
Appearance and personality
The same was true online businesses as well
Nonetheless online usage and technology
Particularly with social media has brought
Transparency and authenticity to the forefront
Yes people can fool you for a while
But the individuals and businesses
Whom clients and customers
Trust provides the three key ingredients
Which essentially comprises their brand
Consistency, Quality and Adaptability
Is a brand new day let’s do things differently
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