CONSISTENCY

This means that your business name
Matches what you’re actually selling
And contributes to identifying
Your company’s primary mission
Consistency
 
Company names that are vague
Generic or bland tend to frustrate
People who have no idea
What your business goal actually is
Consistency
 
Haven’t we all seen commercials
On TV or ads online that were cute
Clever or charming but never adequately
Spotlighted the company or product
Perhaps through enormous repetition

We might eventually come to associate
The company with what we enjoy about the ad
But most businesses do not have this luxury
Consistency in branding often goes a long way
In communicating stability, security and reliability
 
These qualities usually require frequency
When customers have the same experience
With each purchase or interaction
They come to know what to expect
From you and your business
 
As long as you repeatedly
Meet their positive expectations
Your consistency provides fuel
For your brand to grow
Consistency is the key to sustainable business growth