Determines the outwards
Expression of your brand
You must see that you live
Up to expectation of your message.
To the public
Even when you are in the private eyes
Make sure you live your life
To project in reckoning to the message
You preach as if your life is the book.
Before your audience
Before your listeners
Before the street upon which you walk by
Before the masses but far and near
Your life, your message.
Remember!
You are what you are
In the midst of the darkness of the night
Will your character recognize
Your reputation when they meet in the dark?.
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