Keep working and evolving
Because no matter what
You are your brand.
You need the project
That rightly by doing it right
Make sure you keep working at it
Come rain come shine even in the midst
Of seemly impossible moment.
It doesn't mean
That everyone is doing it
This way and getting great result
Never mean you should follow the thread
Because your brand isn't the same as theirs.
There we be days when
You want to drop the brand
But instead pick up your brand
Remember there is room for rebranding
Keep working even when it seems nothing is working.
Breach the gap between you and your brand
Both are two inseparable things
And that must stick together
Remember great brand are not born over night
Neither drop when things get sticky and hard.
For you to come out to be come
A world class brand you must
Put in the work to reach that peak
Of becoming a formidable brand to reckon with.
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