ADAPTABILITY

Finally, is the complement of consistency
If your company’s consistency ensures
That your products and services
Always meet customer’s satisfaction
You might be tempted to think
 
That you should keep
Every aspect of your business the same
They like it now so why change it, right
Remaining flexible and adaptable
Allows you to change in order to keep meeting customer
 
Positive expectations
No matter how good your product
Or customer service experience maybe
You can’t assume that today's means and method
Will work tomorrow
 
You can always strive to be better
And to experiment with improvements
Technology is always changing
And you don’t want to get locked in
To an outdated mode of e-commerce
 
Social and cultural winds also
Change the retail landscape
You want to maximize their power to fly
Higher with your brand
Is time for a real good adaptability 
For that your product and likewise in your business