QUALITY

Is an ingredient that remains
Self-evident in many cases
Nevertheless I’m often surprised
By how many businesses do not attend
To the details about the way they’re branded
 
Especially online
Released out into the world
Anything ties to associate with or reflecting
Your business must reflect the attitude
Of excellence you want to maintain
 
Just as a slopped dressed
Unprepared interviewee doesn’t get the job
If people find sloppy graphics, misspelling
And outdated information in your ad, blog entry
Or website they will likely pass you by
 
Quality branding is all about
Paying close attention to details
Of functionally as well as sensory engagement
You want people to like and remember
What they see online associated with you
 
Your business and your brand
Your brand stands out and find a way
To distinguish itself from your competition
As well as from the cyber clutter we all face everyday
Quality is an ingredient that remains self-evident